Sustainability is an ever-evolving theme every future-facing organisation is starting to unpack, otherwise known as the “eco awakening” specifically in the materials industry. The most practical thing to consider is stopping excess waste and pollution. Up until now, brand equity was everything; however, this is quickly being replaced by consumer perception and values, relationships and customer experience.
Beyond that, the industry will evolve further. What will be the future role for creators and designers globally? And in what ways will the industry evolve over time? How will materials play a role in a future-facing creation process?