“It’s Collapsing Violently”: Coronavirus Is Creating a Fast Fashion Nightmare
Could the coronavirus pandemic bring a reckoning to fast fashion? Many fashion industry insiders have posed the question over the last few weeks, imagining a silver lining to the industry’s forced pause. If fashion is forced to operate at a new, slower pace, even temporarily, might fast fashion, which epitomizes the industry’s obsession with speed and novelty, come to an end? Or at least…slow down a little?
But the reality of the virus’s impact on fast fashion is far from positive. Earlier this week, the Bangladesh Garment Manufacturers and Exporters Association (BGMEA), which represents factory owners, reported that $2.81 billion worth of work orders, made to 1,025 factories, had been canceled.
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