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Sustainability: A Lever for Post-Coronavirus Relaunch

Posted by Luke Simms

on 03 April 2020

Photo by Sarah Dorweiler on Unsplash

When the emergency is over, will we be driven by different needs? Will we be more attentive to collective and environmental well-being?

A traditionally consumer-driven industry, the fashion and luxury compartment is seriously reconsidering its role in society after the end of the coronavirus crisis, which is dramatically affecting the whole world. In this complicated social and economic context, defined by uncertainty and fear, sustainability is emerging as a key factor to relaunch the industry. An omnipresent buzzword in the sector, sustainability demonstrated over the past few years to be much more than a marketing tool, but a solid principle to guarantee a brighter future for fashion and luxury.

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