Meet Frank
Frank is a Swedish bear who happens to be obsessed with fashion. He's also the world's first AI fashion assistant - and he's on a mission to help brands far and wide discover the fabrics they need for their upcoming lines. We crossed paths with Frank a while back, and since then, fashion sourcing hasn't been the same. Get to know the story behind the industry's savviest sourcing expert below.
The rise of Frank
Hailing from deep in the forests of northern Sweden, Frank grew up with the feeling that he was meant for something more than foraging for berries and staying warm. He made his way south to the country's capital city, Stockholm, in search of this greater calling - and ran into the team here at Material Exchange. From that fateful day onward, Frank has been set on learning all there is to know about sourcing. And now, he's doing just that.
Frank's got a keen sense of how to use materials to create unique, high-quality products. Match that with his ability to memorize every detail of every fabric he sees (he's got a photographic memory) and you've got the world's greatest sourcing guru.
Frank’s latest discoveries
Frank’s got a keen eye for finding the best materials and an innate sense for how to use them to create unique, high-quality products. His travels to the fashion capitals of the world have truly cemented him as the sourcing assistant extraordinaire.
Outerwear in Milan
If there’s one thing Italians do right, it’s fashion – and one of their specialties is outerwear. Whether it’s a warm winter coat or a light spring jacket, outerwear from Italy is automatically a quality of its own. Frank’s visit to Milan to discover outerwear revealed just what it is that makes Italian outerwear so exceptional – and Frank is happy to let brands creating their own outerwear in on the secret.
Denim in Amsterdam
As the denim capital of Europe, Amsterdam was the obvious choice for Frank to discover denim in Europe. For the city’s denim community, this favorite indigo fabric is not just considered clothing – it's a way of life. Denim runs through the veins of the Amsterdam natives who work with it and the creations they showcase are proof of their passion: patchwork jackets, finely crafted shirts, a sweater made from hundreds of tiny denim balls. The possibilities are endless.
Why brands love Frank
Before Frank, sourcing was like herding cats—messy, unpredictable, and exhausting. Now, sourcing managers like Amy work smarter, faster, and without the daily chaos. See Amy’s transformation below.
Fancy a Frank
of your own?
Sourcing isn’t a one-and-done situation – it’s ongoing, and the support around it needs to be ongoing, too. That’s why we’ve created mini-Franks. These portable toy bears are made to sit in that empty corner of your desk, a reminder of your trusty sourcing expert, who’s available anytime, anywhere to make sourcing simple for you. Want one of these mini Frank’s? Click below: