What it means: Decreasing water inputs destined for the fibers, fabrics, and products we are creating. Sourcing drought- and heat-tolerant, plant-based fibers. Selecting recycled synthetics made from ocean- or river-bound plastic to keep the world’s water healthy. Assuring any required water for our materials and products is cleaned of harmful chemicals and loose fibers so it’s returned to waterways and soil in a safe condition for the people and life in the surrounding communities.
How to achieve it: Ask where crops are grown and contact farms to learn their crop water management. In processing facilities, specify water recycling and inquire how waste water is managed. Inquire if waste water is filtered before being expelled in local waterways. Choose suppliers who harvest rainwater, reuse gray water, or have closed-loop water systems. Use Higg MSI or Made2 Flow to calculate virtual water embedded in selected materials and products. Once a water footprint is measured, start to reduce it!
Which materials get you there: GRS- or other-certified, recycled nylons, resins, plastics, and PET yarns for your fabrics, buttons, and zippers. Regeneratively-grown, in-transition, or African cotton; materials or facilities that are Alliance for Water Stewardship, B-Hive by Go Blue, or Bluesign certified.