Material Exchange

Website Policy

Last modified: July 14th, 2023

We use a range of different technologies on our web site (Website), some of which are controlled by us (first party) and some of which are controlled by other organizations (third party).

These technologies include (but are not limited to) cookies, web beacons, scripts, fonts, data heatmaps and session replays; some of which are considered as necessary for us to be able to deliver the web site to you and others which we use to enhance our understanding of how you use our web site; to assist in our marketing activities and other purposes as explained below. Under European laws we are required to obtain your consent for any use of these technologies which is not considered as necessary, as well as provide you with clear information as to what these technologies do; and the third parties we work with.


1. What is a Cookie?

A cookie is a small text file (often including a unique identifier), that is sent to a user’s browser from a website’s computers and stored on a user’s computer’s hard drive or on a tablet or mobile device (Computer) – such as login credentials; items in a shopping cart; and tracking identifiers. A Cookie stores a small amount of data on your Computer about your visit to the Website.

Cookies are set by our web server and the web servers of the third parties we deploy on our web site; and can be read, updated, or deleted by those same servers, each time you visit our web site, based on the type of cookie it is.

Cookies which are only related to a single session (a single visit to our web site) are deleted automatically when you close your web browser – these are typically considered as necessary for us to deliver the web site to you.

Other cookies (such as tracking cookies or authentication cookies) are often saved for an extended period from days to years. Persistent cookies – remains on a computer, unless it expires, or the cookie cache is cleared.

Some cookies can impact your fundamental rights to Privacy and Data Protection and as such, require your consent before they can be accessed or stored on your device. Because of this, we limit our use of cookies as explained below.

2. Who Sets Them?

First party cookies are stored and accessed by our web server; third party cookies are stored and accessed by other organizations, such as analytics providers and advertisers.

3. What Cookies Do We Use?

Cookies on our website are used for a variety of different purposes, but their use breaks down into the following categories:

A. Strictly Necessary Cookies: These are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

B. Analytical/Performance Cookies: These cookies are set by our analytics providers and allow us to record certain information about you, such as the pages you visit on our web site; how many times you visit our web site; and links you might click on.

Furthermore, when you connect to our analytics provider for them to set the cookie – they may also collect other information about you such as your geographical location; your IP address; what type of device you are using and various information about the device.

This information can be used to create a unique fingerprint to help further identify you on other web sites you might visit and can be used to create a profile of your online activities and interests.

C. Marketing Cookies: Cookies set by our marketing providers are used for the purpose of tracking your online activities to create a profile and give us a better understanding of your interests.

Strictly Necessary Cookies

Name of the Cookie Who can store & access the cookie? What is the cookie used for? Duration
__cf_bmhubspot.comUsed to  distinguish between humans and bots. This is beneficial for the website, in order to make a valid report on the use of the Website.1 day
cookielawinfo-checkbox-advertisementmaterial-exchange.comUsed to detect if the visitor has accepted the marketing category in the cookie banner.1 year
cookielawinfo-checkbox-analyticsmaterial-exchange.comUsed to detect if the visitor has accepted the statistics category in the cookie banner.1 year
cookielawinfo-checkbox-functionalmaterial-exchange.comDetermines whether the user has accepted the cookie consent box.1 year
cookielawinfo-checkbox-necessarymaterial-exchange.comDetermines whether the user has accepted the cookie consent box.1 year
cookielawinfo-checkbox-othersmaterial-exchange.comStores the user’s cookie consent state for the current domain.1 year
cookielawinfo-checkbox-performancematerial-exchange.comStores the user’s cookie consent state for the current domain.1 year
elementormaterial-exchange.comUsed in context with the Website’s WordPress theme and allows the Website owner implement or change the Website’s content in real-time.Persistent

Analytical Cookies

Name of the Cookie Who can store & access the cookie? What is the cookie used for? Duration
_gidGoogle AnalyticsUsed to generate statistical data on use of the Website.1 day
_gaGoogle AnalyticsUsed to generate statistical data on use of the Website.399 days
_gatGoogle AnalyticsUsed to throttle request rate.1 day
_ga_#Google AnalyticsUsed to collect data on the number of times a user has visited the Website as well as dates for the first and most recent visit.399 days
__hsscHubSpotIdentifies if the cookie data needs to be updated in the visitor’s browser.1 day
__hssrcHubSpotUsed to recognize the visitor’s browser upon re-entry on the Website.Session
__hstcHubSpotAllows the Website to obtain data on visitor’s behaviour for statistical purposes.179 days
https://#.#/material-exchange.comRegisters statistical data on users’ usage on the Website.Session
hubspotutkHubSpotAllows the Website to obtain data visitor usage for statistical purposes.179 days
_hp2_id.APP_IDHeapStores user id, identity, other ids13 months
_hp2_ses_props.APP_IDHeapStores timestamp and cookie domain/path30 minutes
_hp2_props.APP_IDHeapStores properties set by addEventProperties API13 months
_hp2_hld.HeapUsed to determine which domain a cookie can be set onShould not persist
userty.core.p.app_id_hashHeapContains replay user properties (user id, user identity, and some user metadata)2 years
userty.core.s.app_id_hashHeapContains replay session properties (replay session id, session timestamp and some session metadata)Session

Marketing Cookies

Name of the Cookie Who can store and access the technology?What is the technology used for? Duration
__ptq.gifHubSpotTracks the visitor across devices and marketing channels.Session
_fbpFacebookUsed to deliver advertisement products.3 months
_lfaLeadfeederAccount-Based-Marketing used for retargeting of multiple users.399 days
_lfaLeadfeederAccount-Based-Marketing used for retargeting of multiple users.Persistent
_lfa_expiryLeadfeederContains the expiry-date for the cookie with corresponding name.Persistent
_lfa_test_cookie_storedLeadfeederAccount-Based-Marketing used for retargeting of multiple users.1 day
ads/ga-audiencesGoogle AdsUsed to store information for remarketing purposes.Session
Linkedin Insight TagLinkedinThe LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. 180 days

4. Other Technologies

We may also use “web beacons”  (also known as “clear GIFs” or “pixel tags”) or similar technologies on our Site to enable us to know whether you have visited a web page or received a message. A web beacon is typically a one-pixel, transparent image (although it can be a visible image as well), located on a web page or in an email or other type of message, which is retrieved from a remote website on the internet enabling the verification of an individual’s viewing or receipt of a web page or message.

A web beacon helps us to understand whether you came to our website from an online advertisement displayed on a third-party website, measure successes of email marketing campaigns and improve our website performance. They may also enable us to relate your viewing or receipt of a web page or message to other information about you, including your personal information. In many instances, web beacons rely on cookies to function properly, and so declining cookies will impair their functioning.

Type of Technology Technology Provider What is the technology used for?
Font Google Apis For the purpose of embedding Google fonts
StyleSheet YouTube For the purpose of embedding YouTube videos
Data Rich Heatmaps Heap For the purpose of developing new products and technologies
Session Replays Heap For the purposes of enhancing searchability, collaboration, and privacy

5. Services We Use

Our website uses different services in order to provide you with the best possible user experience. LinkedIn, Google Analytics, Google Drive/Docs/Sheets, Amazon S3, Intercom, Hubspot, Heap are services that our web site uses at the moment. Although, we are aware of all technologies these services use (and we presented them in this Policy), still we cannot guarantee that these technologies shall not be revised. However, we guarantee that we shall provide you in this Policy all these changes as soon as they become available to us.

6. Your Choices Regarding These Technologies

Essential technologies will be placed in your web browser without your prior consent. These are being used to maintain the functionality of the Site. Any non-essential technologies will only be placed in your web-browser with your prior consent.

7. Changes to this Policy

We may revise this Policy on occasion. If we make any material changes to the way we intend to use web technologies, we will prominently be posting the changes on our website.

8. How to Contact Us

Should you have any queries regarding this Policy or how your information is collected, used and stored, please visit our Data Protection Notice or email us on