How fashion and AI can find a perfect union
Artificial intelligence is changing our world, and it’s impacting almost every aspect of life. The content we consume, the products we purchase, the decisions we make – in many cases, AI plays a part in some way, big or small. When it comes to the use of fashion and AI, the possibilities are endless – but the human touch is still critical. Frank facilitates the perfect combination of both. Here’s how.
Fashion is creative
The clothes we choose reflect who we are – and the design process behind each piece is a reflection of many hours of planning, creating, testing, and selecting. It’s a process many of us in the industry take pride in – and one that requires what a machine cannot provide: that innate feeling for what’s going to work best for any given line. Frank supports this process by lining up just the right materials so designers can do what they do best – make great clothes with them.
Fashion is cultivated
It takes time to understand the pulse of a customer base – where they’ve been and where they’re going. AI can offer incredible input based on specifications.
“X line was really popular last year, and Y is where the trends are pointing for next year.”
Narrowing down the options in a pool of what can feel like an endless array of choices is a huge advantage – one that’s the perfect task for AI for fashion, and exactly what Frank does. But creating the best prompt for a material search and then making that final selection should always be done by the person behind the design.
Fashion is dynamic
Just when you think you’ve got a good idea of the next big trend with all roads pointing in one direction, something shifts and takes an entirely new approach. We never know for sure what’s coming, and fashion is constantly adjusting, growing, evolving to suit the people it caters to: the end consumers.
Which of today’s micro-trends will go big tomorrow? My guess is as good as yours – but it’s people who need to direct the process, and AI tools like Frank can support every step of the journey.
The data drives the threads
And of course, there is always the question of data – the need to have as many details as possible about the materials under consideration. Attribute data, factory data, sustainability data – Frank’s got it all, readily available so there are no blind spots. Frank (in partnership with sustainability platform Worldly) offers the data, then it’s up to the designer to decide what to do with that information.
Access to material data also means that there’s less need for physical samples in general. Wish lists can be effectively narrowed down to final options before samples are requested for shipment, saving time and money and lowering impact. AI efficiency at its best with Frank.
AI literacy is not about replacing everything with AI – it’s about intentionally choosing where AI can be most effective, and managing the rest with human input. Because fashion is and always will be about people and a certain degree of fashion-savvy soul. It’s an intertwining of artificial and natural intelligence. And that combo will never be as good without a bear named Frank.