Frank’s stint in the denim capital of Europe
If you’ve been to Amsterdam, you know it’s not exactly considered to be a natural habitat for bears. But our sourcing expert, Frank, is no ordinary bear. He’s a denim-loving bear and he’s taken on Amsterdam like no bear ever has: by diving into denim, sustained by some favorites in Dutch cuisine. Amsterdam is famous for its canals, art, and red-light district, but perhaps less known is its status in the fashion world as the unofficial European capital of denim. Tommy Hilfiger, Calvin Klein, G-Star, and Kuyichi are all headquartered in Amsterdam. The city’s House of Denim Jean School offers 3-year, fully accredited diplomas in denim. And Amsterdam’s denim professionals are making waves when it comes to sustainability and denim.
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